ImageWear Frame Quiz

Find your match

Background:

ImageWear was launching a highly anticipated Spring collection featuring frames from premier brands including Betsy Johnson, Callaway, and Robert Graham. The challenge was to create a campaign that would celebrate this exciting release in a way that felt personal and engaging. How could we help consumers discover frames that truly reflected their individual style and personality, rather than just presenting products?

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Solution:

We developed an interactive personality quiz as the centerpiece of the campaign, designed to transform the shopping experience from transactional to experiential. The quiz added an element of fun and discovery, helping customers find the perfect frames that resonated with their unique style and lifestyle. Whether someone was a trendsetter drawn to bold designs or a sports enthusiast seeking sleek, functional frames, the quiz guided them to the collection that matched their personality. By combining the quiz with compelling campaign messaging, we created an immersive experience that motivated consumers to explore the collection and invest in frames that truly spoke to them.

Team: Creative Director: Ayla Whittington | Copywriter: Brandy Jorge | Graphic Designer: Maria Nino