Alaska Airlines Atmos Rewards LTP

Background:

Last summer, Alaska Airlines launched a major rebrand of its Mileage Plan program and credit card product, introducing Atmos Rewards to existing and new customers. To drive adoption of this high-value limited time offer, Alaska Airlines needed a strategic presence in Bank of America Financial Centers across the country. The opportunity was to introduce the new card and program to customers at a critical moment in their banking journey. The challenge: create distinctive, eye-catching promotional pieces that would stand out in a busy financial center environment and compel customers to take action on this time-sensitive offer.

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Solution:

An "LTP" or Limited Time Promotion is a freestanding promotional piece in the Financial Center. For this campaign, I designed a suitcase-shaped fixture that served as the physical centerpiece, immediately connecting the card to travel and adventure. The monitor snipe captured high-impact messaging and key offer details with clean, compelling design. I complemented these with two digital horizontal spots that took a more cinematic approach, showcasing stunning destination photography paired with the Atmos Rewards card. The visual narrative created momentum and energy throughout the space, drawing customers in and reinforcing the aspirational lifestyle tied to the rewards program. Together, the dimensional fixture, strategic snipe placement, and dynamic digital content created a unified campaign that felt both premium and urgently limited.