Bank of America FIFA World Cup 2026

Fueling Fan Passion

Background:

Bank of America was announced as the official bank sponsor of the 2026 FIFA World Cup, one of the most anticipated sporting events globally. The opportunity was to create a comprehensive brand presence that would celebrate this prestigious partnership while connecting with fans during the most exciting moments of the tournament. The challenge was to develop work across multiple touchpoints that positioned Bank of America as the official banking partner of the world's greatest sporting event.

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Solution:

Over the course of a year, we created a diverse collection of work for the sponsorship, each piece leveraging the FIFA partnership in different ways. At various points throughout the year, we developed exterior installations in Bank of America financial centers, limited-edition World Cup design elements featuring the iconic FIFA trophy, and other branded experiences. Each project was distinct, responding to different moments and opportunities within the sponsorship calendar. Rather than a unified campaign, the work represented a year-long series of touchpoints that kept Bank of America's official status visible and relevant throughout the World Cup cycle. Together, the collection of varied work positioned Bank of America at the heart of the moment, creating multiple opportunities for fans and customers to connect with the bank's sponsorship of the world's greatest sporting event.

Team: Creative Director: Kim Hansen | Copywriter: Ash Mahtani | Art director: Maria Nino