Travcon

Background:

Nurse First Travel was one of Zen Media's top clients, and they needed a strong presence at industry events like TravCon. As a leader in supporting travel nurses, they wanted their booth to feel as welcoming and professional as their brand. The opportunity was to create a cohesive booth experience from environmental graphics to branded materials that would resonate with travel nurses and stand out on the event floor.

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Solution:

I led the brand project strategy and design direction across the entire booth presence. The space featured striking visual graphics anchored by a dynamic color palette that immediately conveyed energy and opportunity. I extended the brand across multiple touchpoints including custom badges, promotional pins, apparel, and branded merchandise, each designed to feel like part of a larger, thoughtful brand experience. The result was a booth that felt both approachable and professional, giving travel nurses a space where they felt recognized and valued. It became a memorable destination at the event that truly represented what Nurse First Travel stands for.